The first step is to cultivate a team of senior talents who are not only familiar with the company's culture but also possess professional international marketing capabilities, capable of continuously delivering energy to the company's overseas marketing camp. Human resources are the core competitiveness of marketing, therefore it is necessary to consider human resources as strategic capital for the long-term development of enterprises, and establish a systematic recruitment and selection, training and training, assessment and incentive, and development planning system. Adhering to the employment philosophy of prioritizing character, moderate ability, professionalism, and team first, we adhere to the talent cultivation policy of independent cultivation and internal promotion.
The second step, the ultimate goal of enterprise operation is to maximize profits. Therefore, before market expansion, it is necessary to measure the actual profitability of different products, regions, customer groups, distribution channels, and order sizes, so that the enterprise can decide which marketing activities should be expanded, which should be reduced, or even abandoned. Try to avoid unnecessary negligence and waste of resources, and achieve targeted goals.
The third step is to know oneself and the other in order to win all battles. Actively understand the competitive advantages and disadvantages of local competitors, as well as sales strategies, and make corresponding strategies.
The fourth step is that customers are God. In order to launch products at all times and adapt to customer consumption trends, all high-level personnel are required to conduct market research in person, capture customer consumption attitudes, and predict market trends. Each type of product is responsible for a procurement team, which conducts detailed market research and develops product plans. Then, the products are tested for sale, customer feedback is observed, and improvements or product launches are made according to market needs. When the product becomes a marketable product, the procurement team will also
It should be evaluated regularly to maximize its lifespan. When certain products have poor sales, the company should immediately withdraw them from the market without regret, making way for the best-selling new products. Starting from understanding customer needs, determining standards to meet customer needs, and resolutely achieving goals, providing customers with brand new services.
Step 5, actively carry out promotional activities. Consumers' purchasing motivation is often guided by communication media, so effective advertising should be carried out to arouse consumers' attention, improve the company's impression and quality status, and establish a considerable reputation in the international market. Although the international market is quite complex and the economic situation in recent years has been quite severe, I believe that as long as we seize the opportunity and stimulate our tenacious fighting spirit, our international marketing career will definitely keep up with the times and rise to the sky.
